The Herald is going into summertime mode. Not necessarily because we want to, but it’s the nature of the business.
During summer, when schools are out and people are vacationing, news and advertising slow to a crawl, not to mention newsstand sales drop across the county. This requires belt tightening on our part. As a result, our page numbers are less and our distribution is lower.
It’s a summer thing. Come Fall, when serious life cranks back up – school, sports, work, seasonal changes – normalcy is resumed.
People equate the number of pages in a newspaper to news content. But that’s not necessarily so. The number of pages is driven by advertising content. The news content in the Herald is actually about the same whether the paper is 12 pages or 16 pages. Unfortunately for the bottom line, it’s the ads that have taken a vacation.
A slower pace probably works out for the better since Summertime is when everybody wants to take their vacations. Here at the Herald, with so few employees, an absent person really makes a difference. It’s easier to accommodate those vacations now than it is in November when things are busy.
In honor of Summertime, which of course is already here in Florida with 95-degree days but doesn’t officially start until June 21, and all its special days – Flag Day, Father’s Day, Independence Day, Labor Day – here’s some hot weather humor for your enjoyment.
You know you are in Florida in the summertime when:
• The best parking place is determined by shade instead of distance.
• Hot water now comes out of both taps.
• You can make sun tea instantly.
• You learn that a seat belt buckle makes a pretty good branding iron.
• The temperature drops below 95 and you feel a little chilly.
• You discover that it only takes two fingers to steer your car.
• You discover that you can get sunburned through your car window.
• You actually burn your hand opening the car door.
• Your biggest bicycle wreck fear is, "What if I get knocked out and end up lying on the pavement and cook to death?"
• You realize that asphalt has a liquid state.
• The birds have to use potholders to pull worms out of the ground.
• Farmers are feeding their chickens crushed ice to keep them from laying hard-boiled eggs.
• The cows are giving evaporated milk.
Pretty funny, huh? We Gadsden countians with all our hot, sticky, humid weather can relate. Happy summer!